The Insomnia Egypt 2023 festival is one of the most prominent and largest events in the world of gaming and technology in the Middle East. This annual festival is held to be a gathering for gaming enthusiasts and technology enthusiasts, and to offer them a unique and exciting experience. The festival seeks to offer a variety of events and opportunities that suit the different interests and orientations of these two growing sectors.

The role of IBS as a key partner
IBS stands out as a key partner at the Insomnia Egypt 2023 festival. IBS played a vital role in achieving the success of this great event and providing an unforgettable experience for the attendees. Through its active and distinguished presence, IBS has contributed significantly to enriching the festival with outstanding content and innovative interactive experiences.

IBS space at the festival
IBS made a significant contribution by allocating its distributor a large area of 900 square meters within the festival events. This space is an important stop for attendees to explore the latest technologies and games, and an interactive experience that highlights IBS’s advanced solutions and products.

Enrich the audience experience
IBS continued to innovate by providing a space for energy drink company Redbull to hold its championship Redbull hattrick finals within the festival. This decision added an exciting element to the audience, encouraging participation and interaction amid an atmosphere of enthusiasm and suspense.

Footfall of 210000 visitors attended the Insomnia Egypt 2023 festival, confirming the success and attractiveness of this major event for gaming and technology enthusiasts in the region. The festival’s gathering of such a huge number of visitors reflects the passion and interest of the masses in these fields and strengthens the festival’s position as one of the most important and largest events in the region.